Have you ever noticed that all everything that we see around ourselves is an outcome of a desire? There is a basic human need which is "Shelter, food, clothes and protection". But the shelter becomes a house on the top of a popular luxury tower in Dubai, or having lunch at Taj Mumbai or Armani and Gucci clothes and having private bodyguards is only out of desire.
If we start looking back, to our childhoods, our mother user to feed us on her milk, then we were given cerelac and other stuff. We grew up and were taken to markets, where we started interacting with outer world. We saw kids in coloful clothes and demanded them from our parents, the sweet candies, the ice creams cone being sold by hawkers used to entice desire, and we used to demand. Initially it was all an aspiration, but now a necessity.
Look at the brands. A shirt is a shirt. But Armani is not Peter England. To stand out of the crowd, people are distinctive in choosing. The Desire prevails.
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